Why Staging Matters

Home Staging John and Whitney Spinks Jacksonville Florida

House hunting is stressful, yet exciting. You are making one of the biggest purchases of your life and it needs to be perfect! Yet you walk in a house and are surrounded with family portraits and instantly you feel like you’re intruding in someone else’s home. Or the home is cramped with big furniture or outdated décor and you can’t imagine living there.

bad staging


Now imagine walking up to the house you saw on the Internet and instantly loved, and when you walk inside it is bright, clean and decluttered. The furniture is proportionate for the space and the home is simple, yet beautifully decorated. That’s when you will feel you have found your new home.


According to an article about how a staged home sells faster in the Wall Street Journal, “The effort may be well worth your time, according to the Real Estate Staging Association. The group studied 174 homes that had been on the market for an average of 156 days before homeowners hired a professional home stager. After staging, they sold an average of 42 days after re-listing.”

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The most important rule of thumb with staging: highlight your home’s strengths and downplay its weaknesses.

Here are a few tips for home staging that will help sell your home faster:

Empty Space

An empty space equals empty pockets for a seller. Leaving your home empty is just as bad as having it cluttered. People need to see furniture laid out to visualize the way their furniture would fit in a space.



It’s one of the most inexpensive ways to make your house feel updated, but the results are tremendous. Paint can give your home a fresh look for a just couple hundred bucks and some sweat equity.

B&A paint



When you place your house on the market, you must stop thinking about your personal taste and look at the home as if you were a potential buyer. By decluttering your home it suddenly feels larger. While you may have a personal attachment or preference to items in your home, you must always remember that the main goal is to appeal to the most buyers possible in order to get your home sold quickly. Declutter pictures, books, and anything that is exclusively you.




Lighting is one of the most overlooked items when it comes to staging. Great lighting makes staged homes look warm and welcoming. Specifically put lights in the darker areas of the home – with ample lighting, your buyers might not be thinking about how dark the room actually is.  Not only that, but you are showing them how to make the most of the space if they were to purchase the home.

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Curb Appeal

Don’t forget about the exterior of your home. After all, that is the first impression the buyer will have of your home and the first impression is the most important, right? Go outside and take a look at the exterior of your home. Would it draw you in to want to see more? Some ways to update the exterior of your home are fresh paint if it’s old and chipping, shutters (see previous blog post for how we made the $20 DIY shutters pictured below), new sod, fresh mulch, and plant flowers. All of these updates will give you a big return on investment and make a drastic difference!

Before and After Exterior

The impact of staging to potential buyers is HUGE!  This is why we offer a special service to our real estate clients– If you list your home with Whitney Spinks, 27 South Design will stage your main living spaces for free!

Have a great week!


27 South Design Group



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